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All winning teams are goal-oriented.

- Lou Holtz

Services: Keynotes

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The Transformation Breed

Optimizing the 21st Century Workforce
Blending the Masculine and Feminine Values . . . Creating the Center for Workforce Excellence


Topic Areas: Leadership, Management, Productivity, Business Inspiration.
Overview: Optimizing the 21st Century workforce requires a new breed of leaders capable of blending both the masculine and feminine values and behaviors. The workforce is experiencing radical change, including genders, generations and geography. These changes coupled with other market dynamics have resulted in disconnected employees. As a result, loyalty has significantly diminished and productivity is declining. Research and studies of companies that are experiencing success despite these challenges indicate the workforce is responding extremely positively to a leadership style that values differences, believes in true empowerment and honors nontraditional needs. This presentation explores the radical change of the new workforce, and examines the increasing need for including the strong feminine styles of empowering, valuing and collaboration. It details a powerful, step by step process to blend both the male and female approaches to create one new leadership style that has the greatest impact to the organization and the bottom line.

Breeding Integrated, Cross-functional Stretchpoint Teams™
Breaking Down Internal and External Organizational Silos

Topic Areas: Teams, Management, Performance Improvement, Leadership.
Overview: Today's organizations contain pockets of excellence that are isolated and buried due to cost cutting and economic pressures. Harnessing this talent requires a new breed of transformation leaders who can who create communities of best practices that leverage individual strengths, encourages risk-taking, “real-time learning” and reward positive outcomes. This presentation demonstrates how Stretchpoint Teams™ optimize diverse talents, enhance innovation and stimulate creativity to meet market needs and solve real business problems.

Breeding Head-Heart Connections
Changing Behaviors by Connecting Employees with the Organization

Topic Areas: Change, Communication, Relationships.
Overview: Many corporations have well developed mission statements, top ten principles and framed slogans to attempt to create a change in the corporate culture. Organizations have learned that employees want and need visible demonstration of leadership behavior that is in alignment with these values. Without strong leadership employees will continue to disconnect both mentally and emotionally, resulting in a negative impact to the bottom line. Implementing a new corporate culture requires behavioral changes. New behavior can only be developed by first gaining the commitment of all employees. To make the behavioral changes last each employees has to be able to take personal ownership. This occurs by employees processing the changes intellectually and emotionally. This is the Head-Heart connection. This presentation reveals how leaders can be transformational ambassadors of change to breed a new corporate culture through open-book communications, authentic relationships and leading by example, so employees readily accept and internalize the change.

Trudy Bourgeois . . . An Expert on Creating New Hybrid Leaders to transform organizations for success in the 21st century.
As a former senior sales and marketing executive for a Fortune 100 company, Trudy Bourgeois broke the glass ceiling. Not only was she promoted seven times in eleven years, she created and implemented the strategy, structure and trade marketing programs for the company’s first national account team. She co-founded Brown & Williamson’s first women’s leadership forum. Before leaving B&W to start her own firm, Trudy held the position of Divisional Vice president for National Accounts. Trudy’s dynamic style weaves real life stories, appropriately placed humor and deep, valued content. Her presentations are interactive, yet enriching. Audiences laugh, learn and leave challenged to make positive changes in their professional lives.

What is The Transformation Breed™?
The Transformation Breed is a new breed of leaders that have the courage and commitment to make positive and needed organizational change. These leaders have a core value that drives their desire and ability to connect with people enabling optimal development of the company’s greatest asset. As a result of the commitment to a leadership style that empowers, values people and collaboration, these leaders will lead the transformation needed to harness the unique contributions of a diverse and changing workforce. This new breed holds the key to organizations obtaining breakthrough results in the 21st Century.

Why is the Transformation Breed™ Important?
The workforce is experiencing genders, generations and geography change. These changes are dramatic and radical. The inability of leaders to respond to these changes have caused a disconnect. This has negatively impacted productivity, organizational effectiveness and profitability. As a result savvy companies are seeking new ways to optimize their human capital.

What is the Solution?
Developing a new breed of leaders who identify and relate to the reality of the disconnect and who possess a strong desire to lead cultural behavior change. This new hybrid leader is rooted in beliefs and principles that demonstrate a commitment to meeting the needs, desires and expectations of the diverse population. The result is the creation of a company that is innovative, profitable and positioned to sustain success.

What will you discover with The Transformation Breed™?
  • Transforming Leaders
    • Discover how to holistically value your people to increase productivity.
    • Discover how to blend the best of the masculine behaviors and values with the best of the feminine behaviors and values to create a leadership style that has the greatest impact
    • Discover how to proactively address the nontraditional necessities to attract and retain the best talent.

  • Transforming Performance
    • Learn how to build a community of best practices to enable development and execution of new business strategies that will enhance the organization’s connection to today’s savvy consumer.
    • Discover how to create integrated cross-functional stretchpoint teams that value and leverage the unique strengths and contributions of each team member to produce breakthrough results.
  • Transforming Cultures
    • Gain insights on how to make and communicate business decisions that demonstrate a commitment to balancing people/profits.
    • Discover how building a culture rooted in right-to-know communication practices leads to greater employee commitment to fulfill the company’s vision and positively impacts the bottom line.
What concrete results can a corporation expect?
  • Increased productivity as a result of emphasizing inclusivity.
  • New tools to position the company as an employer of choice.
  • Strong leaders that can optimize diverse talent to meet the dynamic market needs.
  • Enhanced innovation and creativity to solve critical business problems.
  • Leaders capable of making business decisions that positively impact people and profits.
  • Committed employees who are motivated to improve results.